6 points of attention starting your own digital signage
Digital signage is trending! Nowadays screens are no longer a nice to have. This applies to different sectors. Digital signage, also calles narrowcasting, is a fixed value in both BD2 and B2B organizations.
Investing in digital signage is important, but what are the points of attention?
1. Choose for user-friendly software. It is better to invest in a qualitative solution, so employees dont lose too much time, rather dan investing in a cheap solution.
2. Innovation is important, because the world of digital signage changes quickly. What you buy today, is tomorrow probably outdated. Invest in a solution where updates are common.
3. An one-time investment or an annual contract ? An one-time investment has a bigger risk because of the upfront budget. There is a bigger chance the software is modular, you need to invest in an annual maintenance contract, purchase of media players, etc. An annual contract is provided with more services.
4. Choose an solutions that offers you more than just digital signage. It is a technical solution, so you need the support ! Is a support subscription included ? Can you upload your own media content or does your integratior/developper upload it for you ? Are updates included ? Is hardware included or do you need to purchase several media players?
5. Go for a structured communication plan ! Think carefully what the purpose is of your screens. Do you want to share internal communication or you want to upgrade the customer experience in your shop ? How often do you provide new content ?
6. Use widgets ! Widgets are an integration with external data, like the weather, newsitems, social media, calendarintegration,… These widgets are updated fully automatically and it will ask the attention of your target audience. You don’t have to do anything.
Digital signage is trending! Nowadays screens are no longer a nice to have. This applies to different sectors. Digital signage, also calles narrowcasting, is a fixed value in both BD2 and B2B organizations.
Investing in digital signage is important, but what are the points of attention?
1. Choose for user-friendly software. It is better to invest in a qualitative solution, so employees dont lose too much time, rather dan investing in a cheap solution.
2. Innovation is important, because the world of digital signage changes quickly. What you buy today, is tomorrow probably outdated. Invest in a solution where updates are common.
3. An one-time investment or an annual contract ? An one-time investment has a bigger risk because of the upfront budget. There is a bigger chance the software is modular, you need to invest in an annual maintenance contract, purchase of media players, etc. An annual contract is provided with more services.
4. Choose an solutions that offers you more than just digital signage. It is a technical solution, so you need the support ! Is a support subscription included ? Can you upload your own media content or does your integratior/developper upload it for you ? Are updates included ? Is hardware included or do you need to purchase several media players?
5. Go for a structured communication plan ! Think carefully what the purpose is of your screens. Do you want to share internal communication or you want to upgrade the customer experience in your shop ? How often do you provide new content ?
6. Use widgets ! Widgets are an integration with external data, like the weather, newsitems, social media, calendarintegration,… These widgets are updated fully automatically and it will ask the attention of your target audience. You don’t have to do anything.